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Grace Korean & Japanese Market | Digital Transformation & Marketing Strategy
Bringing Tradition Online & Expanding Reach for a Local Asian Market
I led the digital transformation and marketing strategy for Grace Korean & Japanese Market, turning a traditional local store into a thriving nationwide eCommerce business. By implementing modern digital tools, optimizing their online presence, and running targeted marketing campaigns, I helped the market grow its audience, improve operations, and increase profitability.
Key Services Delivered:
Inventory Management & POS System:
Conducted a full store inventory and transitioned operations to a digital POS system for improved tracking and efficiency.
Shopify Website Development
Built a fully functional eCommerce website, allowing the store to expand beyond local customers and ship products nationwide.
Social Media Management & Growth
Created and managed Facebook & Instagram, curating content that resonates with a younger target audience and growing their following.
Paid Advertising & Promotions
Launched targeted paid ads and developed promotional campaigns for both online and in-store sales to increase revenue.
Google My Business Optimization
Set up and optimized their Google My Business listing, improving local search rankings and increasing foot traffic.
Vendor Sourcing & Product Expansion
Identified reliable vendors to diversify their product offerings and enhance customer satisfaction.
Outcome:
As a result of these efforts, Grace Korean & Japanese Market now ranks #1 on Google for Asian markets in the area, has a profitable online store with nationwide shipping, and has successfully repositioned itself to attract a younger demographic while maintaining its cultural authenticity.
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Whether you’re looking to boost your digital presence, explore content creation opportunities, or just want to chat about your business goals, I’m here to help.
